Search Intelligence — Google Ads Connector User Guide
Your paid search terms already reveal organic opportunity—and wasted spend. This guide shows how the Google Ads Connector ($199) analyses search-terms exports for SEO expansion candidates and visibility gaps inside Magento admin (no API credentials required for paste analysis).
This page is the primary shopper overview. Product details, pricing, and add-to-cart live on the Search Intelligence — Google Ads Connector page. General Composer install steps: Installation guide.
Table of Contents
The Problem
Paid and organic teams often ignore each other’s data:
- Missed organic wins — high-intent paid terms never become SEO targets
- Efficiency risks — brands keep paying for queries they could rank for
- Export-only workflows — Ads CSVs never enter Magento SEO tooling
What This Connector Solves
The Google Ads Connector bridges paid search exports and your organic SEO workflow in Magento.
- Search-terms export analyzer in admin
- SEO expansion candidates and efficiency flags
- No API credentials required for paste workflows
- Signals for Search Intelligence Core prioritisation
Key Features
- Google Ads search-terms analysis
- Organic expansion candidate detection
- Admin paste workflow
- Core suite compatibility

System Requirements
- Magento: 2.4.4 – 2.4.7+ (Open Source & Adobe Commerce)
- PHP: 8.1, 8.2, or 8.3
- Towering Media Composer repository credentials
- Search Intelligence Core (required for full suite workflow)
General Composer install steps for Towering Media modules: Installation guide.
Setup Overview
Install after Search Intelligence Core. Configure in Magento Admin under the Search Intelligence / connector section for this module.
Install with Composer
composer require toweringmedia/module-search-intelligence-ads
php bin/magento setup:upgrade
php bin/magento cache:flush
Step 1: Install the Ads connector
Composer-require the package and run Magento setup upgrade.
Step 2: Export search terms from Google Ads
Download a search-terms report and paste it into the Magento admin analyzer.
Step 3: Review candidates in Core
Use highlighted expansion and risk signals when building SEO proposals.
Need help? Contact Towering Media or browse Magento 2 Extensions.
Frequently Asked Questions
Does this work without Search Intelligence Core?
The connector is designed for the Search Intelligence suite. Core is required for the Operations Dashboard and governed proposals.
Will it change my catalog automatically?
Connectors feed signals. Writing live SEO fields requires Magento SEO Integration plus approved change-sets in Core.
Related Extensions & Resources
Also useful: Installation · Contact support · All Magento 2 extensions
Want our Magento team to handle it?
Towering Media installs, configures, and customizes the Google Ads Connector for Magento 2 stores — along with technical SEO, structured data, and Core Web Vitals work.
Add this signal source to your Magento SEO suite
Convert Google Ads search-terms data into Magento SEO opportunities with the Ads Connector.