SEO Structured Data for Magento 2 User Guide
Rich results need complete, valid JSON-LD—not theme hacks. This guide covers SEO Structured Data ($249)—Product, Offer, BreadcrumbList, Organization, WebSite, ItemList, FAQPage, and more, server-rendered and admin-configurable for Hyvä and Luma.
This page is the primary shopper overview. Product details, pricing, and add-to-cart live on the SEO Structured Data for Magento 2 page. General Composer install steps: Installation guide.
Table of Contents
Why Magento Rich Results Fail
Missing or invalid schema leaves product SERPs looking plain:
- Incomplete Product/Offer — price, availability, or brand gaps
- Theme-only hacks — JSON-LD breaks on Hyvä upgrades
- Inconsistent types — home, category, and FAQ pages lack matching schema
What Structured Data Solves
SEO Structured Data ships Google-oriented JSON-LD for Magento storefront pages from admin configuration.
- Product, Offer, BreadcrumbList, Organization, WebSite, ItemList, FAQPage, and more
- Server-rendered output
- Admin toggles and configuration
- Hyvä and Luma compatibility
Key Features
- Full JSON-LD foundation
- Per-type enablement
- Server-side rendering
- Hyvä & Luma ready

System Requirements
- Magento: 2.4.4 – 2.4.7+ (Open Source & Adobe Commerce)
- PHP: 8.1, 8.2, or 8.3
- Towering Media Composer repository credentials
General Composer install steps for Towering Media modules: Installation guide.
Setup Overview
Enable schema types in admin, configure Organization defaults, then validate key templates (PDP, PLP, home, FAQ).
Install with Composer
composer require toweringmedia/module-seo-structured-data
php bin/magento setup:upgrade
php bin/magento cache:flush
Step 1: Install
Require toweringmedia/module-seo-structured-data and upgrade Magento.
Step 2: Configure Organization / WebSite
Set business name, URL, and logo fields used across pages.
Step 3: Enable Product & breadcrumbs
Turn on Product/Offer and BreadcrumbList; flush caches; view page source for JSON-LD.
Step 4: Validate
Run Google Rich Results Test on representative URLs.
Need help? Contact Towering Media or browse Magento 2 Extensions.
Frequently Asked Questions
Does this work with Hyvä?
Yes—structured data is server-rendered and designed for Hyvä and Luma.
Can I use it with Product FAQ?
FAQPage schema pairs naturally with FAQ content modules when those pages/blocks are present.
Related Extensions & Resources
Also useful: Installation · Contact support · All Magento 2 extensions
Want our Magento team to handle it?
Towering Media installs, configures, and customizes SEO Structured Data for Magento 2 stores — along with technical SEO, structured data, and Core Web Vitals work.
Make Magento ready for rich results
Ship complete JSON-LD with SEO Structured Data for Magento 2.