Search Intelligence — Opportunity Optimizer User Guide
Not every keyword is worth chasing. This guide covers Opportunity Optimizer ($249)—achievability-weighted keyword selection, AI-assisted meta drafts via AI Core, governed Core proposals, and GSC impact measurement after apply.
This page is the primary shopper overview. Product details, pricing, and add-to-cart live on the Search Intelligence — Opportunity Optimizer page. General Composer install steps: Installation guide.
Table of Contents
The Problem
Raw keyword lists create busywork, not rankings:
- Unrealistic targets — teams chase head terms they cannot win
- No impact loop — applied changes are not measured in GSC
- Disconnected drafting — AI titles are not tied to achievability scoring
What This Connector Solves
The Opportunity Optimizer adds achievability-aware selection and change-set proposals to the Search Intelligence suite.
- Achievability-weighted keyword selection
- AI Core–assisted meta title/description drafts
- Proposals through Core’s approval workflow
- GSC impact measurement for applied changes
Key Features
- Opportunity scoring & selection
- Governed change-set proposals
- AI drafting via AI Core
- Post-apply GSC impact awareness

System Requirements
- Magento: 2.4.4 – 2.4.7+ (Open Source & Adobe Commerce)
- PHP: 8.1, 8.2, or 8.3
- Towering Media Composer repository credentials
- Required: Search Intelligence Core
- Recommended: GSC Connector, Magento SEO Integration, AI Core
General Composer install steps for Towering Media modules: Installation guide.
Setup Overview
Install after Search Intelligence Core. Configure in Magento Admin under the Search Intelligence / connector section for this module.
Install with Composer
composer require toweringmedia/module-search-intelligence-optimizer
php bin/magento setup:upgrade
php bin/magento cache:flush
Step 1: Install on top of Core
Require the Optimizer package after Core is installed and configured.
Step 2: Connect signals
Ensure GSC (and other) connectors are feeding Core so achievability scoring has real data.
Step 3: Generate and approve proposals
Review Optimizer proposals in Core, apply via Magento SEO Integration, then monitor GSC impact.
Need help? Contact Towering Media or browse Magento 2 Extensions.
Frequently Asked Questions
Does this work without Search Intelligence Core?
The connector is designed for the Search Intelligence suite. Core is required for the Operations Dashboard and governed proposals.
Will it change my catalog automatically?
Connectors feed signals. Writing live SEO fields requires Magento SEO Integration plus approved change-sets in Core.
Related Extensions & Resources
Also useful: Installation · Contact support · All Magento 2 extensions
Want our Magento team to handle it?
Towering Media installs, configures, and customizes the Opportunity Optimizer for Magento 2 stores — along with technical SEO, structured data, and Core Web Vitals work.
Add this signal source to your Magento SEO suite
Prioritise winnable SEO work and measure results with Opportunity Optimizer.