Magento 2 Product Builder
- Community
- Guided product-builder experience for complex Magento product configuration
- Supports both configurable and bundle parent products
- Includes bulk/grid ordering flows and multi-step wizard flows
- Works across Luma/default storefronts and Hyva storefronts
- Allows product-level assignment of builder behavior by product type and use case
- Handles accessory, collar, strap, finish, and similar dependent option flows
- Designed for staging-driven iteration with a shared backend contract for future expansion
The Problem
- ✖ Standard Magento products do not support guided custom product creation
- ✖ Customers struggle to configure complex products correctly
- ✖ Manual quote requests slow down the buying process
- ✖ Poor buying experience can reduce conversions and order value
The Solution
Toweringmedia Product Builder lets customers build personalized products step-by-step with smart options, dynamic pricing, and a seamless Magento buying experience.
How It works
See It In Action
Product Builder is a Magento 2 extension that provides a flexible foundation for guided product configuration experiences. It is built for merchants who need more than standard product-option dropdowns and want customers to move through a clearer buying flow when configuring complex products.
The extension supports both configurable and bundle parent products and introduces a shared product-builder framework that can power different user experiences depending on the product. This includes a grid-style ordering flow for fast quantity-based selection as well as a multi-step wizard flow for more guided product building. The wizard approach is especially useful for products where customers need to choose a base item first and then work through dependent options such as collars, straps, finishes, accessories, or other related selections.
Product Builder is designed to work across both traditional Magento Luma/default storefronts and Hyva storefronts while reusing the same backend contracts, validation rules, summaries, and add-to-cart planning. This keeps the business logic centralized while allowing storefront-specific rendering where needed.
The extension is well suited for staged implementation and refinement on complex catalogs. It gives teams a reusable starting point for building guided funnels, product builders, and configuration workflows without having to create a one-off custom solution for every product family.
- Guided product-builder experience for complex Magento product configuration
- Supports both configurable and bundle parent products
- Includes bulk/grid ordering flows and multi-step wizard flows
- Works across Luma/default storefronts and Hyva storefronts
- Allows product-level assignment of builder behavior by product type and use case
- Handles accessory, collar, strap, finish, and similar dependent option flows
- Designed for staging-driven iteration with a shared backend contract for future expansion
📘 Documentation
Get started quickly with our Product Builder resources. Learn how to install, configure builder steps, options, pricing, and create custom buying experiences.
- Step-by-step installation instructions
- Builder setup and product assignment
- Custom options, rules, and pricing configuration
- Frontend builder flow management
- Best practices for conversions and usability
💬 Support
Need help? Our Magento experts are here to assist with installation, configuration, and builder customization.
- Quick and reliable email support
- Help with installation and setup
- Assistance with pricing rules and logic
- Troubleshooting frontend builder issues
- Regular updates and compatibility support
Magento 2 Product Builder is an extension that allows customers to create personalized or complex products using a guided step-by-step builder directly on your store.
Yes, you can configure multiple builder steps, custom options, conditional logic, and pricing rules to match your product requirements.
Yes, the extension can calculate pricing based on selected options, add-ons, quantities, or custom builder logic.
Yes, a guided product builder simplifies the buying process, reduces confusion, and helps customers complete purchases faster.
- Magento Version: Compatible with Magento 2.4.x (Open Source & Adobe Commerce)
- PHP Version: PHP 7.4, 8.1, 8.2, 8.3 compatible
- Framework: Built using Magento 2 native architecture (no core overrides)
- Installation Type: Composer / Manual installation supported
- Module Dependency: No additional dependencies required
- Builder Features: Step-by-step custom product builder interface
- Pricing Logic: Dynamic pricing based on selected options
- Option Types: Dropdowns, radio, checkboxes, text fields, uploads
- Conditional Logic: Show or hide options based on selections
- Frontend Experience: Responsive and user-friendly customization flow
- Multi-Store Support: Yes
- Store Scope Configuration: Website / Store View level
- Catalog Integration: Works with Magento product catalog
- Cron Support: Fully compatible with Magento cron jobs
- Performance Optimized: Lightweight and scalable implementation
- Admin Configuration Path: Stores → Configuration → Toweringmedia → Product Builder
- Security: Uses Magento native permissions and validation
- Upgrade Safe: No Magento core file modifications
- Performance Impact: Minimal with optimized rendering