📦 Simple Import/Export for Magento 2

Bulk-edit your Magento catalog without the chaos. Simple Import/Export by Towering Media gives you a clean, repeatable spreadsheet workflow for managing product data at scale. Export only the fields you need, edit in Excel or Google Sheets, then import updates back into Magento with validation, protections, and clear reporting—so you can move fast without risking your store.

Ideal for: price updates, inventory sync, SEO edits, seasonal catalog changes, and large product maintenance.

✨ Why Stores Choose Simple Import/Export

• 🎯 Focused exports: choose exactly which attributes and product fields to include—no bloated CSVs.
• 🧩 Templates that save time: build a setup once (Pricing, Inventory, SEO) and reuse it in seconds.
• 🛡️ Safer importing: reduce accidental overwrites with configurable handling for empty values and update behavior.
• 🔎 Clear results: logs and reporting help you understand what changed, what failed, and why.
• ⚙️ Built for real catalogs: designed for stores with large product counts and extensive custom attributes.

🔁 The Workflow Your Team Already Uses

1. 📤 Export the product fields you want to work on.
2. 🧾 Edit in Excel or Google Sheets—offline, collaboratively, or using supplier lists.
3. 📥 Import back into Magento with validation and reporting.

It’s the simplest way to run recurring catalog work—without turning every update into a high-risk operation.

📤 Export Features

• 🧠 Dynamic attribute discovery: automatically detects product attributes from your Magento installation.
• 🗂️ Organized field selection: keep exports readable with practical grouping (Basic Info, Inventory, SEO, Custom Attributes, and more).
• 🔍 Smart filtering: export subsets of your catalog by common criteria such as category, stock status, price ranges, date ranges, and attribute sets.
• 🧱 Product type support: export simple products, configurable products, or both.
• 🕒 Useful filenames: generate export filenames with timestamps and optional identifiers for easier tracking.

📥 Import Features

• 🧭 Flexible mapping: map file columns to Magento attributes with a review step before import.
• ✅ Validation with detailed errors: catch common issues early and get readable feedback on what needs to be fixed.
• 🧪 Dry run mode: test imports safely before applying changes (when enabled).
• 🔁 Incremental updates: update existing products or create new products based on configuration.
• 🚫 Empty value protection: control how blank cells are handled to reduce accidental data loss.

🏷️ SKU Normalization (Stops “Almost-Matching” SKU Headaches)

Supplier files and legacy catalogs often include SKUs formatted differently than your Magento store—extra zeros, spacing differences, or inconsistent punctuation. Simple Import/Export includes an optional SKU normalization step to help match products more reliably during import.

• 🧼 Normalizes common SKU variations: helps reconcile differences like leading zeros, spacing, and formatting inconsistencies.
• 🔎 Improves match accuracy: reduces “SKU not found” errors when the product exists but the SKU format differs.
• 🛡️ Safer identification: makes SKU-based imports more dependable when files come from vendors, ERPs, or older systems.

Example: A vendor file might list a SKU as 0095-001 while Magento stores it as 095-001. With normalization enabled, the importer can treat those as the same product (based on your configuration).

🧩 Templates Made for Real Work

Templates are the difference between “set it up every time” and “run it in seconds.” Create templates for your most common jobs—then reuse them across exports and imports.

• 💾 Save & reuse: store your field selections and filters for recurring tasks.
• ⚙️ Quick configuration: load a template and run an export/import with minimal setup.
• 🔄 Consistent outcomes: standardize how your team updates the catalog across projects and environments.

🛡️ Data Integrity & Visibility

• 🏷️ Reliable identification: supports SKU-based workflows for accurate updates.
• 🧯 Duplicate safeguards: guardrails help reduce duplicate entries based on configuration.
• 🧾 Logging: detailed logs support troubleshooting and operational review.

🎯 Common Use Cases

• 💰 Bulk price updates: apply supplier price lists across hundreds or thousands of products.
• 📦 Inventory sync: update stock quantities quickly from warehouse exports.
• 🔎 SEO improvements: update meta titles/descriptions and other SEO fields at scale.
• 📝 Catalog cleanup: refresh names, descriptions, and attribute data without manual edits.
• 🗂️ Category reorganization: streamline catalog restructuring and product assignment updates.

🧩 Compatibility

• 🛒 Magento: 2.4.7+
• 🐘 PHP: 8.1 / 8.2 / 8.3
• 🗄️ Database: MySQL 8.0+