Search Intelligence — Google Ads Connector
Description / Search Intelligence — Google Ads Connector
Paid Search Intelligence for Organic SEO Strategy
The Google Ads Connector bridges your paid search data and your organic SEO workflow. Paste a Google Ads search-terms export into the admin analyzer and get instant normalised metrics — clicks, impressions, CTR, CPC, cost, and conversion rate — alongside heuristic opportunity detection that flags where paid spend is uncovering organic ranking opportunities.
The analyzer identifies four categories of SEO opportunity from your paid data: expansion candidates (high intent queries with no organic ranking), efficiency risks (high-cost terms with poor conversion), visibility gaps (impressions with near-zero clicks), and intent mismatches (terms triggering wrong landing pages).
- Accepts CSV, TSV, or semicolon-delimited Ads search-terms exports
- Normalised summary: total queries, clicks, impressions, cost, conversions
- SEO expansion candidate detection from high-impression, low-CTR terms
- Efficiency risk flagging (high CPC, low conversion rate)
- Visibility gap and intent mismatch analysis
- Offline only in v1 — no Google Ads API credentials required
No API Keys, No Risk, Pure Intelligence
The v1 analyzer is completely offline — export your search-terms report from Google Ads (Reports → Search terms), paste the CSV into the admin page, and click Analyze. No OAuth, no Google Ads API credentials, no stored data, no Magento writes. The output is diagnostic only: summary metrics, a top-opportunities list, and a normalized query preview table.
A full step-by-step setup checklist is built into the connector page, walking you through which columns to export and how to format the data for the analyzer.
- Accepted columns: Search term, Keyword, Campaign, Clicks, Impressions, Cost, Conversions, CTR, Avg CPC, Conv. rate
- Comma, tab, and semicolon delimiters all accepted
- Top opportunities sorted by estimated SEO impact
- Normalized query preview with per-term metrics
- Live Google Ads API integration planned for future release
Requirements
- Magento 2.4.4+ · PHP 8.1+
toweringmedia/module-search-intelligence-core- Google Ads search-terms export (CSV/TSV)