Google Tag Manager

Google Tag Manager for Magento 2

Unlock powerful tracking and marketing automation with a clean, reliable Google Tag Manager integration built specifically for Magento 2.

This extension provides a fully structured dataLayer that powers GA4, Google Ads, remarketing, and third-party analytics tools — without modifying Magento core files.

Why This Extension?

Many GTM implementations in Magento are incomplete, inconsistent, or unreliable. Revenue mismatches, missing events, and incorrect product data can break your reporting and advertising performance.

This extension ensures:

• Accurate eCommerce tracking

• Proper event sequencing

• Clean JSON dataLayer output

• No duplicate purchase events

• Reliable transaction values

Built for merchants who depend on data accuracy.

Included eCommerce Events

The extension automatically pushes structured GA4-compatible events including:

• view_item

• view_item_list

• select_item

• add_to_cart

• remove_from_cart

• begin_checkout

• purchase

Each event includes:

• Product ID / SKU

• Name

• Category

• Price

• Quantity

• Coupon (if applied)

• Tax & shipping (for purchase)

• Transaction ID

Revenue Accuracy

The purchase event includes:

• Grand total

• Tax amount

• Shipping amount

• Applied coupon code

• Currency

• Order ID

No more revenue mismatches between Magento and GA4.

Built for Performance

• No blocking scripts

• No unnecessary observers

• Optimized event dispatch

• Lightweight output

• Cache-friendly implementation

Works seamlessly with:

• Full Page Cache

• Varnish

• LiteSpeed

• Hyvä Theme

• Luma Theme

Google Ads & Remarketing Ready

Because the extension pushes a complete structured dataLayer, you can:

• Configure Google Ads conversion tracking

• Build dynamic remarketing audiences

• Track ROAS accurately

• Use Enhanced Conversions

• Deploy Meta / TikTok / LinkedIn pixels via GTM

All without editing theme files.

Clean Magento Architecture

• No core file modifications

• Magento event/observer based

• Version-safe implementation

• Easy to upgrade

• Compatible with Magento 2.4.x

Simple Setup

1. Install extension

2. Enter your GTM Container ID (GTM-XXXXXX)

3. Publish your container

4. Done

Tracking begins immediately.

Who Is This For?

• Magento merchants running Google Ads

• Agencies managing paid traffic

• Stores migrating to GA4

• Businesses that require accurate conversion tracking

• Developers who want a clean GTM foundation