Search Intelligence — Opportunity Optimizer User Guide

For a shopper-friendly overview of features and setup, see the Magento 2 Opportunity Optimizer User Guide - Search Intelligence on the storefront. This wiki page remains the full technical documentation.

This is a Toweringmedia Magento 2 extension guide for the current admin extension catalog.

• Search Intelligence — Opportunity Optimizer (SKU tm-search-intelligence-optimizer)

The Opportunity Optimizer decides which SEO opportunities are actually worth pursuing. It scores keywords for achievability rather than raw volume, recommends layered-navigation facet targets, and drafts approval-gated change sets for the ones that clear the bar.

• Achievability-aware keyword selection instead of volume-only targeting.
• Layered navigation facet recommendations.
• Drafts approval-gated change-set proposals.

• Magento 2.4.x (Open Source or Adobe Commerce).
• PHP: ^8.1 || ^8.2 || ^8.3 || ^8.4 (as declared by the published package).
• A current Toweringmedia license and Composer credentials for https://composer.toweringmedia.com/.
• Requires toweringmedia/module-search-intelligence-core, toweringmedia/module-search-intelligence-llm, toweringmedia/module-search-intelligence-magento-seo, and toweringmedia/module-base — Composer installs all of them automatically.
• This is the module with the most prerequisites in the suite. It needs Core for the workflow, LLM for proposal generation, and Magento SEO for the appliers.
• This module is part of the Search Intelligence suite. Search Intelligence Core must be installed and working first — the connectors and appliers plug into Core's dashboard, advisory queue, and change-set workflow.

Install and validate in a staging environment before production rollout.

cd /path/to/magento
composer require toweringmedia/module-search-intelligence-optimizer
 
bin/magento module:enable Toweringmedia_SearchIntelligenceOptimizer
bin/magento setup:upgrade
bin/magento setup:di:compile
bin/magento setup:static-content:deploy -f
bin/magento cache:flush

Currently published versions at the time of writing:

• toweringmedia/module-search-intelligence-optimizer — 1.3.0

Toweringmedia packages are served from the licensed Composer repository https://composer.toweringmedia.com/. If Composer reports that the package could not be found, your credentials are missing or the license does not cover this package yet. Retrieve your keys from My Account on toweringmedia.com, or contact support@toweringmedia.com.

General installation notes that apply to every Toweringmedia extension are in the installation guide.

• This module ships no Stores > Configuration section of its own. Its behaviour is controlled from Stores > Configuration > Towering Media > Search Intelligence Core Settings, in the achievability, opportunity_scan, and autonomous_optimization groups.
• Its output appears in Intelligence SEO Suite > Opportunity Review and Change Sets.

1. Set the achievability and opportunity scan settings in Search Intelligence Core Settings.
2. Run an opportunity scan and review what surfaces in Opportunity Review.
3. Approve a change set to push the proposal through to the Magento SEO applier.

• Review the autonomous_optimization group in Core Settings carefully. That is where the degree of hands-off operation is decided.

• bin/magento module:status shows the module(s) as enabled.
• Extension configuration saves without errors in Admin.
• The admin screens listed above are reachable and load without error.
• Expected storefront/admin behavior is present after a cache flush.
• No critical PHP/JS errors appear in var/log/ during the primary test flow.

• Composer cannot find the package: confirm the https://composer.toweringmedia.com/ repository and your credentials are present in auth.json, and that your license covers this package.
• Feature not visible: verify module status, flush cache, and redeploy static content.
• Admin setting not applying: clear cache and confirm the config scope (default / website / store view).
• Unexpected behavior: retest with only the required related modules enabled.

• support@toweringmedia.com
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• Magento 2 extension index
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