Google Shopping Feed User Guide for Magento 2

Looking for a shorter overview on toweringmedia.com? See the Magento 2 Google Shopping Feed User Guide (problem → solution → install overview → config highlights → troubleshooting → FAQ). This wiki remains the deep install/config reference — the product page User Guide button still points here.

This is a Toweringmedia Magento 2 extension guide for the current admin extension catalog.

• Google Shopping Feed

The ToweringMedia Google Shopping Feed Extension for Magento 2.4 enables merchants to automatically generate compliant product feeds for Google Merchant Center.

This powerful extension creates XML feeds that meet Google Shopping requirements, helping your products appear in Google Shopping results and driving more qualified traffic to your store. With comprehensive validation, automatic field mapping, and enterprise-grade reliability, this extension ensures your product feeds are always compliant with Google Merchant Center standards.

Perfect for merchants who want to maximize their visibility in Google Shopping without the hassle of manual feed creation and maintenance.

• Generate Google Shopping product feeds from the Magento catalog.
• Map Magento product attributes to Google Shopping fields.
• Use custom Magento attributes for feed data.
• Include product pricing, inventory, images, and other catalog information.
• Support multiple Magento store views and store-specific configurations.
• Validate product feed information before submitting it to Google Merchant Center.
• Provide a feed URL or generated feed file for Google Merchant Center.
• Manage feed configuration and generation from the Magento Admin Panel.

The Magento 2 Google Shopping Feed Extension generates product feeds from the Magento 2 catalog and prepares product information for use with Google Shopping and Google Merchant Center.

The extension collects relevant product information such as product name, description, price, images, availability, brand, SKU, product URL, and other required attributes, and converts this information into a Google Shopping-compatible feed.

• Generates Google Shopping product feeds from the Magento catalog.
• Maps Magento product attributes to Google Shopping fields.
• Uses custom Magento attributes when the required Google Shopping information is stored in a custom product attribute.
• Includes product pricing and inventory information in the generated feed.
• Provides product and catalog information required by Google Merchant Center.
• Supports multiple Magento store views, allowing feed configuration according to individual store requirements.
• Helps identify missing or incorrectly configured product information before submitting the feed to Google.
• Provides a feed URL or generated feed file that can be used with Google Merchant Center.
• Allows merchants to manage feed generation and configuration directly from the Magento Admin Panel.

1. Configure the Google Shopping Feed extension from the Magento Admin Panel.
2. Select the required store view and configure the feed settings.
3. Map Magento product attributes to the corresponding Google Shopping fields.
4. Configure product-related information such as brand, category, price, availability, and other attributes.
5. Generate the product feed.
6. Review and validate the generated feed.
7. Add the feed to Google Merchant Center.
8. Keep the feed updated so that changes to Magento products can be reflected in Google Shopping.

Please refer to the installation guide in the following article https://toweringmedia.com/installation

The Google Shopping Feed extension provides global configuration options for enabling feed generation, filtering products, scheduling automatic generation, and configuring email notifications.

Enable or disable Google Shopping Feed generation.

• Yes — Enables the Google Shopping Feed extension.
• No — Disables Google Shopping Feed generation.

Enter the name of the generated feed file without the file extension.

Example:

google_shopping_feed

Select the format to use for the generated feed.

Example:

XML

The Product Filtering section allows you to control which products are included in the generated Google Shopping feed.

Enable or disable filtering products by category.

• Yes — Enables category-based filtering.
• No — Includes products without applying the category filter.

Select or specify the categories whose products should be included in the feed.

Leave the field empty to include products from all categories.

Specify categories whose products should be excluded from the feed.

Products belonging to the excluded categories will not be included in the generated feed.

Enable or disable filtering products by price range.

• Yes — Enables price filtering.
• No — Disables price filtering.

Enter the minimum product price to include in the feed.

Products below this price will be excluded.

Enter the maximum product price to include in the feed.

Leave the field empty when no maximum price limit is required.

Enable or disable filtering products based on custom attribute values.

• Yes — Enables custom attribute filtering.
• No — Disables custom attribute filtering.

Select the product attribute that should be used for filtering.

Enter the attribute value or values that should be included.

Multiple values can be entered as comma-separated values.

Example:

value1,value2,value3

The Feed Generation Settings section controls automatic feed generation and product processing.

Enable or disable automatic feed generation using the Magento cron job.

• Yes — Enables automatic feed generation.
• No — Disables automatic feed generation.

Select how frequently the feed should be generated automatically.

Example:

Daily

Choose whether out-of-stock products should be included in the feed.

• Yes — Includes out-of-stock products.
• No — Excludes out-of-stock products.

Choose whether separate feed files should be generated for each store view.

• Yes — Creates separate feed files for each store view.
• No — Uses a single feed according to the configured settings.

Enter the public URL that can be used to access the generated feed.

Specify the number of products to process at one time.

The default batch size shown in the configuration is:

500

Lower batch sizes can help reduce memory usage during feed generation.

The Email Notifications section allows you to receive email notifications when feed generation is completed.

Enable or disable email notifications for feed generation.

• Yes — Enables email notifications.
• No — Disables email notifications.

Enter the email address that should receive feed generation notifications.

Multiple email addresses can be entered using commas.

Example:

admin@example.com,manager@example.com

Select the Magento email sender identity that should be used for notifications.

Example:

General Contact

Choose whether to send an email when feed generation succeeds.

• Yes — Sends a success notification.
• No — Does not send a success notification.

Choose whether to send an email when feed generation fails.

• Yes — Sends a failure notification.
• No — Does not send a failure notification.

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The Feed Generation section allows you to create and configure a product feed using a predefined template. The feed can be generated in XML format and customized with product attributes such as SKU, name, description, product URL, image URL, stock status, price, brand, condition, and Google product category.

The Feeds grid displays all created feed templates and provides an overview of their current status and generated feed files. From this grid, administrators can search, filter, edit, and download generated feed files.

The Feed Wizard starts with the General section, where you select the template to use for generating the product feed.

Click the Template dropdown and choose the required feed type. For a Google Shopping feed, select Google, then click Continue to proceed with the feed configuration.

After creating a feed template, the system displays a confirmation message:

Feed template has been created. Configure the feed settings below.

The following options are available in the General section:

• Template – Select the feed template, such as Google.
• Name – Enter a name for the feed template.
• File Name – Specify the generated feed file name, for example `google.xml`.
• Type – Select the feed format, such as XML.
• Store – Select the Magento store view for which the feed should be generated.
• Status – Enable or disable the feed.
• Parent Data Priority – Define whether configurable/parent product data should be used.
• Exclude Disabled Products – Exclude disabled products from the feed.
• Exclude Out of Stock Products – Exclude products that are out of stock.
• Exclude Not Visible Products – Exclude products that are not visible.

The available actions at the top include:

• Back
• Delete Template
• Reset
• Generate
• Preview Feed
• Save and Continue Edit
• Save

The Content section allows you to define the fields that will be included in the generated feed.

• Column Names – Select whether column names should be included.
• Header – Enter an optional header for the feed.
• Fields enclosed by – Define the character used to enclose field values.
• Fields separated by – Select the separator used between fields.

The feed fields can then be configured using the following columns:

In the example shown, the Google feed contains fields such as:

• `g:id` – SKU
• `g:title` – Name
• `g:description` – Description
• `g:link` – Product URL
• `g:image_link` – Image URL
• `g:availability` – Stock Status
• `g:price` – Price
• `g:brand` – Brand
• `g:condition` – Condition
• `g:google_product_category` – Google Product Category

You can also use Add Modifier for individual attributes and add additional fields using Add Attribute or Add Static Text.

Once the feed configuration is complete, click Generate to generate the product feed. Use Preview Feed to verify the generated feed before saving the configuration.

The Format section controls how product values are represented in the generated feed. The available settings include currency, currency display, decimal precision, date formatting, and an optional footer.

• Currency – Select the currency used for product prices, such as USD.
• Show Currency Mbbr – Choose whether the currency abbreviation should be displayed with the value.
• Number of decimal points – Select the number of decimal places used for numeric values.
• Date – Enter the required date format. The screen provides `Y-m-d` as an example.
• Footer – Enter optional footer content for the generated feed.

The Conditions section allows you to restrict which products are included in the feed.

If no conditions are added, the feed can include all products. Conditions can be added using the green + control.

When conditions are configured, products are included only when all configured conditions are true.

The Schedule section controls when the feed is generated. The feed can be generated manually or configured with a scheduled day and time.

• Generate feed – Select whether the feed should be generated manually or according to a schedule.
• Day – Select the day or days on which the feed should be generated.
• Time – Select the time at which the feed should be generated.
• Cron Expression – Enter an advanced cron expression when custom scheduling is required. The interface provides an example such as `0 2 * * *`.

After configuring the required feed sections, use Generate to create the feed and Preview Feed to verify the output. Save the configuration when the feed settings are complete.

The FTP Settings section allows the generated feed to be transferred automatically to a remote FTP server.

Enable the connection and provide the server details required by the hosting or feed destination.

• Enabled – Enable or disable FTP transfer for the feed.
• Host – Enter the FTP server hostname. A custom port can be added when required.
• Protocol – Select the transfer protocol, such as FTP.
• User – Enter the FTP username.
• Password – Enter the FTP password.
• Path – Specify the remote directory where the feed should be uploaded.
• Passive mode – Enable passive mode when required by the FTP server.

The Google Merchant API section connects the generated feed with Google Merchant.

Use this section when the feed should be associated with a Google Merchant account.

• Use Feed for Google Merchant – Select Yes to enable the Google Merchant API configuration.
• Merchant ID – Enter the Google Merchant Center Merchant ID.
• Feed Label – Enter the feed label used for the Merchant Center feed.

The Analytics section allows UTM parameters to be appended to product URLs in the generated feed.

These parameters can be used to identify traffic sources and measure campaign performance.

• Append UTM Parameters – Enable or disable UTM parameter tracking.
• Campaign Source – Enter the `utm_source` value, such as `google`.
• Campaign Medium – Enter the `utm_medium` value, such as `cpc` or `email`.
• Campaign Term – Enter the `utm_term` value when keyword tracking is required.
• Campaign Content – Enter the `utm_content` value for A/B testing or content-specific tracking.
• Campaign Name – Enter the `utm_campaign` value to identify the relevant product promotion or campaign.

The Generation History section provides a record of previously generated feeds.

It helps administrators review generation status, product counts, file sizes, execution time, and any reported errors.

After reviewing the generation history, verify successful feed generation and use the generated feed for the configured destination or Google Merchant Center integration.

Use the following checklist to verify that the feed template is correctly configured and that the generated feed is ready for use.

• ☐ Feed Template Selection – Confirm the correct feed template (for example, Google) is selected.
• ☐ Template Name and File Name – Verify that the template name is meaningful and the generated file name has the correct extension, such as `.xml` or `.csv`.
• ☐ Store View – Confirm that the correct Magento store view is selected.
• ☐ Status – Make sure the feed template is set to Active when it should be available for generation.
• ☐ Product Exclusions – Review the Disabled, Out of Stock, and Not Visible product exclusion settings.
• ☐ Feed Content – Verify that all required feed fields are mapped to the correct Magento product attributes.
• ☐ Field Headers – Confirm that the headers match the requirements of the target feed platform.
• ☐ Default Values – Check that required default values are configured for attributes that may be empty.
• ☐ Feed Format – Verify currency, decimal precision, date format, separators, and optional footer settings.
• ☐ Conditions – Confirm that product conditions are correct. If all products should be exported, ensure that no restrictive conditions are configured.
• ☐ Schedule – Verify the generation mode, selected day/time, and cron expression when scheduled generation is required.
• ☐ FTP Settings – If FTP delivery is enabled, verify the host, protocol, username, password, path, and passive mode.
• ☐ Google Merchant API – If enabled, verify the Merchant ID and Feed Label.
• ☐ Analytics – If UTM tracking is enabled, verify the campaign source, medium, term, content, and campaign name.
• ☐ Preview Feed – Use Preview Feed to confirm that the generated structure and product values are correct before saving.
• ☐ Generate Feed – Click Generate and confirm that the feed is created successfully.
• ☐ Generated File – Download or open the generated file and verify that it is valid, readable, and contains the expected products.
• ☐ Generation History – Confirm that the latest generation shows a successful status, expected product count, file size, and execution time.

Use the following troubleshooting steps when a feed cannot be generated, contains unexpected data, or cannot be delivered to the configured destination.

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