Table of Contents
Search Intelligence — GA4 Connector User Guide
Related overview
For a shopper-friendly overview of features and setup, see the Magento 2 GA4 Connector User Guide - Analytics for SEO on the storefront. This wiki page remains the full technical documentation.
Extension context
This is a Toweringmedia Magento 2 extension guide for the current admin extension catalog.
Product page
- Search Intelligence — GA4 Connector (SKU
tm-search-intelligence-ga4)
Overview
This connector pulls Google Analytics 4 data into Search Intelligence so that SEO proposals are informed by real engagement and conversion behaviour rather than ranking data alone. It includes a dashboard and offline normalization preview tooling.
What this extension does
- Connects Magento to a Google Analytics 4 property.
- Feeds GA4 engagement and conversion signals into Search Intelligence.
- GA4 dashboard inside the Intelligence SEO Suite.
- Offline normalization preview tooling.
Requirements
- Magento 2.4.x (Open Source or Adobe Commerce).
- PHP: ^8.1 || ^8.2 || ^8.3 || ^8.4 (as declared by the published package).
- A current Toweringmedia license and Composer credentials for
https://composer.toweringmedia.com/. - Requires
toweringmedia/module-search-intelligence-core— Composer installs it automatically. - A Google Analytics 4 property and credentials with read access to it.
- This module is part of the Search Intelligence suite. Search Intelligence Core must be installed and working first — the connectors and appliers plug into Core's dashboard, advisory queue, and change-set workflow.
Installation
Install and validate in a staging environment before production rollout.
cd /path/to/magento composer require toweringmedia/module-search-intelligence-ga4 bin/magento module:enable Toweringmedia_SearchIntelligenceGa4 bin/magento setup:upgrade bin/magento setup:di:compile bin/magento setup:static-content:deploy -f bin/magento cache:flush
Currently published versions at the time of writing:
toweringmedia/module-search-intelligence-ga4— 1.1.0
Toweringmedia packages are served from the licensed Composer repository https://composer.toweringmedia.com/. If Composer reports that the package could not be found, your credentials are missing or the license does not cover this package yet. Retrieve your keys from My Account on toweringmedia.com, or contact support@toweringmedia.com.
General installation notes that apply to every Toweringmedia extension are in the installation guide.
Configuration
- Stores > Configuration > Towering Media > Google Analytics 4 Connector Settings (config section
search_intelligence_ga4). - Groups:
connectionandoperational_cache. - Admin screen: Intelligence SEO Suite > GA4.
Basic usage and what to expect
- Enter the GA4 property credentials in the connection group and save.
- Open the GA4 dashboard in the Intelligence SEO Suite and confirm data is arriving.
- If figures look stale, clear the operational cache — it is there to limit API calls.
Validation checklist
bin/magento module:statusshows the module(s) as enabled.- Extension configuration saves without errors in Admin.
- The admin screens listed above are reachable and load without error.
- Expected storefront/admin behavior is present after a cache flush.
- No critical PHP/JS errors appear in
var/log/during the primary test flow.
Troubleshooting
- Composer cannot find the package: confirm the
https://composer.toweringmedia.com/repository and your credentials are present inauth.json, and that your license covers this package. - Feature not visible: verify module status, flush cache, and redeploy static content.
- Admin setting not applying: clear cache and confirm the config scope (default / website / store view).
- Unexpected behavior: retest with only the required related modules enabled.
