Magento Seo Services

How to Rank for Natural Search Rankings: Techniques and Best Practices

Achieving high natural search rankings is a dynamic and multi-faceted process that requires attention to various aspects of website optimization. This article will explore effective techniques to improve your natural search rankings, including optimizing page speed, ensuring proper keyword density, creating valuable content, and using anchor text effectively. Additionally, we will explain how Magento SEO Services can help guide you through these challenges.

1. Optimize Page Speed Using Google PageSpeed Insights

Page speed is a crucial factor for SEO. A faster website not only provides a better user experience but also ranks higher in search engine results. Google PageSpeed Insights is a powerful tool to measure and optimize your website’s performance. Here’s how to achieve a perfect score of 100 for both mobile and desktop, especially using the theme:

Steps to Optimize Page Speed:

  1. Choose a Fast Hosting Provider: Ensure your hosting provider offers fast and reliable service.
  2. Optimize Images: Compress and resize images without compromising quality. Use formats like WebP for better compression.
  3. Minimize JavaScript and CSS: Reduce the size of JavaScript and CSS files by minifying them. Combine multiple files to reduce HTTP requests.
  4. Enable Browser Caching: Use browser caching to store static files, reducing load times for returning visitors.
  5. Implement AMP (Accelerated Mobile Pages): AMP improves mobile performance by creating faster-loading mobile pages.
  6. Use a Content Delivery Network (CDN): Distribute your content globally to reduce load times for users across different locations.
  7. Leverage Lazy Loading: Load images and other media only when they come into the viewport, improving initial load times.

2. Ensure Proper Keyword Density with MOZ On-Page Grader

Keyword density is the percentage of times a keyword appears on a page compared to the total number of words. While keyword stuffing can harm your rankings, proper keyword density can improve your SEO. MOZ On-Page Grader is an excellent tool to ensure your keyword density is optimal.

Steps to Optimize Keyword Density:

  1. Identify Primary and Secondary Keywords: Use tools like MOZ Keyword Explorer to find relevant keywords for your content.
  2. Use Keywords Naturally: Incorporate keywords in a way that flows naturally within your content.
  3. Include Keywords in Important Areas: Place keywords in titles, headings, meta descriptions, and the first 100 words of your content.
  4. Monitor Keyword Density: Use MOZ On-Page Grader to check your keyword density and make adjustments as needed.

3. Create Blog Content and CMS Content for Internal Linking

Creating valuable content is essential for SEO. Blog posts and CMS content provide opportunities for internal linking, which helps search engines understand the structure of your site and improves the ranking of linked pages.

Steps to Create and Use Content for Internal Linking:

  1. Identify Topics Relevant to Your Audience: Research topics that are of interest to your target audience and relevant to your industry.
  2. Create High-Quality Content: Write informative, engaging, and well-researched articles. Aim for comprehensive guides, how-tos, and detailed posts.
  3. Use CMS Effectively: Use your CMS to organize and categorize content, making it easy to link to relevant articles.
  4. Implement Internal Links: Within your blog posts, link to other relevant pages on your site. Use descriptive anchor text to give context to the link.
  5. Update Older Content: Regularly update older content with new links to recent articles to keep your internal linking structure strong.

4. Use Anchor Text Effectively

Anchor text is the clickable text in a hyperlink. It’s crucial for both user experience and SEO because it provides context to both users and search engines about the content of the linked page.

Best Practices for Using Anchor Text:

  1. Use Descriptive Text: Make sure the anchor text clearly describes what the linked page is about.
  2. Avoid Over-Optimization: Don’t use the same anchor text repeatedly. Vary it to avoid looking spammy.
  3. Use Keywords Naturally: Incorporate keywords into your anchor text, but do so in a natural and readable way.
  4. Keep It Relevant: Ensure the anchor text is relevant to the content of the linked page.
  5. Avoid Generic Text: Instead of using generic text like “click here,” use specific, descriptive phrases.

How Towering Media Can Help

Navigating the complexities of SEO can be challenging, but partnering with experts can make a significant difference. Magento SEO Services offers comprehensive support to help you achieve and maintain high search rankings. Here’s how they can assist:

  1. SEO Audits and Analysis: Conduct thorough audits to identify areas for improvement in your website’s SEO.
  2. Technical Optimization: Assist with technical aspects like page speed optimization, mobile-friendliness, and secure HTTPS implementation.
  3. Content Strategy: Develop and execute a content strategy that includes keyword research, content creation, and internal linking.
  4. On-Page Optimization: Use tools like MOZ On-Page Grader to ensure your content has the right keyword density and structure.
  5. Link Building: Implement effective internal and external link-building strategies to enhance your site’s authority.
  6. Continuous Monitoring and Updates: Monitor your site’s performance and make necessary adjustments to keep up with algorithm changes and industry trends.


Achieving and maintaining high natural search rankings requires a strategic approach to SEO. By optimizing page speed, ensuring proper keyword density, creating valuable content, and using anchor text effectively, you can improve your search rankings. Partnering with Magento SEO Services can provide the expertise and support needed to navigate the ever-changing SEO landscape, ensuring your website remains competitive and successful. For specialized support, consider reaching out to Magento SEO Services to help guide your efforts.