Adobe Commerce B2B features

Adobe Commerce B2B features

Adobe Commerce B2B Features: An In-Depth Look

Adobe Commerce, formerly known as Magento Commerce, offers a comprehensive set of features tailored specifically for B2B (business-to-business) eCommerce. These features are designed to meet the unique needs of B2B businesses, enabling them to provide a seamless and efficient buying experience for their customers. Here's an in-depth look at the key B2B features in Adobe Commerce.

1. Custom Catalogs and Pricing

Custom Catalogs:

  • Personalized Catalogs: Create personalized product catalogs for different customer segments or individual customers.
  • Catalog Permissions: Control which customers can view specific products or categories, ensuring that only authorized users see the appropriate products.

Custom Pricing:

  • Tiered Pricing: Offer different pricing levels based on purchase volumes, encouraging larger orders.
  • Customer-Specific Pricing: Set unique pricing for individual customers or customer groups based on negotiated terms.
  • Shared Catalogs: Manage shared catalogs that provide specific customer groups with access to predefined products and pricing structures.

2. Quoting and Negotiations

Request for Quote (RFQ):

  • Quotation Requests: Customers can request quotes for bulk purchases or custom orders directly from the product pages or shopping cart.
  • Quotation Management: Sellers can review, adjust, and approve quotes, and send responses to customers within the platform.
  • Negotiation Workflow: Facilitate back-and-forth communication and negotiations between buyers and sellers, streamlining the process of reaching mutually agreeable terms.

3. Account Management

Company Accounts:

  • Hierarchical Structure: Create and manage company accounts with multiple tiers, representing different departments or divisions within a customer’s organization.
  • Role-Based Access: Assign roles and permissions to individual users within a company account, controlling their access to various functionalities such as placing orders, viewing invoices, or managing the account.

Account Dashboard:

  • Order Management: Customers can view their order history, reorder products, and track order status.
  • Account Information: Manage account details, billing and shipping addresses, and payment methods.

4. Purchasing Workflow

Purchase Orders:

  • Purchase Order Support: Allow customers to place orders using purchase orders, a common requirement in B2B transactions.
  • Approval Workflow: Implement approval workflows where orders must be approved by authorized personnel within the buyer’s organization before being processed.

Requisition Lists:

  • Predefined Lists: Enable customers to create and manage multiple requisition lists for frequently ordered items, simplifying the ordering process.
  • Bulk Ordering: Streamline the purchasing process by allowing customers to add multiple items to the cart from their requisition lists in one action.

5. Payment and Financing Options

Flexible Payment Methods:

  • Credit Limits: Offer credit limits to customers, allowing them to make purchases up to a certain amount without immediate payment.
  • Payment Terms: Define payment terms such as net 30, net 60, or other custom terms, accommodating the typical payment cycles of B2B transactions.

Financing Options:

  • Installment Plans: Provide financing options and installment plans to help customers manage their cash flow while making significant purchases.

6. B2B-Specific Marketing and Promotions

Targeted Promotions:

  • Customer Segmentation: Create targeted promotions and discounts for specific customer segments or individual accounts.
  • Contract-Based Pricing: Implement contract-based pricing that reflects negotiated discounts and terms, ensuring that customers receive the correct pricing automatically.

Content Personalization:

  • Dynamic Content: Deliver personalized content and product recommendations based on the customer’s account, order history, and preferences.
  • Custom Landing Pages: Create custom landing pages for specific customer segments or key accounts, tailored to their unique needs and interests.

7. Integration and Extensibility

ERP Integration:

  • Seamless Integration: Integrate with enterprise resource planning (ERP) systems to synchronize inventory, pricing, and order information.
  • Data Exchange: Ensure accurate and real-time data exchange between the eCommerce platform and backend systems.

API and Customization:

  • Robust APIs: Utilize Adobe Commerce’s extensive APIs to integrate with other business systems and extend the platform’s functionality.
  • Customization Options: Leverage the platform’s flexibility to customize workflows, interfaces, and features to meet specific business requirements.


Adobe Commerce offers a robust suite of B2B features designed to address the unique needs of business-to-business eCommerce. From custom catalogs and pricing to sophisticated account management and flexible payment options, these features enable businesses to deliver a superior buying experience to their B2B customers. By leveraging these capabilities, companies can streamline their operations, enhance customer satisfaction, and drive growth in the competitive B2B landscape.