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How to Set up SEO in Magento Ecommerce Store – A Quick Guide

Magento 2 is one of the finest eCommerce platforms that offer a long list of features that can enhance any business online.

Whether you are thinking to make your online presence for your startup or seeking ways to improve the user experience for your existing eCommerce platform, Magento 2 is undoubtedly the ultimate choice.

When we talk about search engine optimization in Magento 2, there are a lot of questions among beginners who aren’t aware of the concepts of improving their online presence.

Certain SEO practices can help you engage the right audience that not only increases organic traffic on your website but eventually enhances your business revenues.

Configuring SEO in Magento is quite simple and smoother as the platform supports SEO practices flawlessly.

When it comes to configuring SEO in your Magento store, you can add Meta title and Meta description for better SEO in the default values field. Hence, you need not squander much time when it comes to improving your website.

Here’s everything when it comes to setting up SEO in your Magento store.

Initially, you need to turn on the SEO module in your Magento store. For this, you need to navigate Stores > Configuration > Mageplaza Extension: SEO > General & click on “Yes”.

Unique Content

There could be nothing worse than duplicate content on your website. Many eCommerce websites have product pages and categories with similar content, it’s your responsibility to ensure that there’s no duplicate content on your website.

The key to improving your SEO is to invoke the potential of original and relevant content. One should strictly avoid duplicate content on different pages to enhance search rankings.

You can set Canonical tag for categories, which is displayed when the admins navigate Stores>Configuration>Mageplaza Extension: SEO> Duplicate content and then by choosing “Yes”.

Similarly, by enabling Use Canonical Link Meta Tag for your Products at the backend would assist the Canonical tag of the Source Product to be offered at the frontend.

Also, Canonical URL’s configuration allows the admin to make a decision on whether they need to include canonical URL to Meta Header Tags along with preventing all canonical URL for the pages having NOINDEX robots. Admin can also disable the same for specific pages by adding the data accordingly.

These canonical tags help you to wipe out all the duplicate content problems and boost up your SEO.

Structure data

As an Admin, you can always make the changes in the structured data for adjusting the display of products’ searches accordingly. One can shun any issues related to boring content, or improper data arrangement. The entire basic information can be adjusted and can be displayed logically. This helps in higher search rankings on the search engine. There are certain extensions available that you can install to optimize the structured data.

You must edit the structured data from the backend by enabling the same. This also allows you to display products on the search engine along with the key details.

As an online store merchant, one can edit the entire product information that they need to display in the search engine. The same can be reviewed quickly on the top right of the page. The admin just needs to type in every blank whatever they wish to display.

Meta Data SEO Rules

One of the most crucial tasks for store admins and Magento Developers is setting up SEO rules both logically and efficiently. This further helps in improving search engine rankings and enhanced traffic.

Based on the general rules, metadata for products, and categories, CMS pages can be quickly configured along with variables.

SEO Rules

Once you’ve enabled the SEO rules, you can always set the application of H1 heading for your categories and product pages.

It is essential to assign Alt text for each image, which helps in optimizing the images and further improving the overall rankings. Sometimes, due to the number of images, some images might not load on the webpage. For this, you need to go to Enable Automatic Alt Image field and choose “Yes”. This will automatically replace the image with a text when the image cannot be displayed due to any reason.

As an Admin, you can always create your new rules for pages like categories, product pages, and CMS pages.

Meta Title

Meta tags are crucial for your website optimization for a search engine. Meta title plays a crucial role in building your online presence and enhancing its ranking. If your website’s Meta title is catchy, relevant, and the user finds it useful, your website will always rank good on a search engine.

But when we talk about eCommerce websites, writing Meta titles for different product pages is next to impossible things. This is the condition where metadata rules come into play. Once you have set rules in the backend of your website, you can automatically generate a Meta title tag, which fits with diverse products. This saves a lot of time as you need not write Meta tags for thousands of products manually.

Meta Description

A Meta description describes your products briefly. A Meta description provides a clear understanding of the content of the webpage that they are about to click.

It is again a crucial element when we talk about search engine optimization and one should never ignore its importance.

Just like the Meta title, Meta description can also be written automatically by following the same procedure.

Adding Meta Description with Magento SEO
  • You need to open the Magento Admin Panel and go to Products> Catalog> Open a Product.
  • Now you need to go to the Basic Settings of a particular product and go to the Search Engine Optimization tab.
  • Fill the Meta description.
  • Make sure to add other important Meta tags including URL Key, Meta Title, & Meta Keywords.
  • Click on the Save button.
Conclusion

Optimizing your website for search engine is crucial if you are selling your products through an online store. You must follow the above-mentioned steps and seek help from a professional Magento Developer if you find yourself stuck at any step. Expert help can be a game-changer when you aren’t sure how to deal with backend-related stuff.

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