Woocommerce Vs Magento: What’s the Difference?

The main difference between Magento and Woocommerce is that Magento is a purpose-built store designed for ecommerce where as woocommerce is a plugin for wordpress a blogging program. Woocommerce can be a great low cost alternative to get a store started. Our recommendation is that once a store is up, running, and profitable, to then switch to Magento. Starting with Magento your going to need some budget to higher professional magento devleoeprs for support.  Your going to find that woocommerce is cheaper all around. Hosting, support, templates, plugins, upkeep, etc. Magento is more expensive but offers a better shopping experience to the customer. It allows you to tag items with attributes so you can filter by results. Think of being on amazon and using the filters on the left. Only a good platform like Magento is going to be able to offer these filters in this way. There will be some filterability on woocommerce just not to the level that Magento can offer.

The bottom line is if your budget is say less then a few thousand per year then stick with woocommerce. If you have a decent annually budget for your store then Magento is the right choice.

We are woocommerce, and Magento consultants please give us a call to discuss what is the best platform of choice for you. We will go over budget, and what you need as far as functionality.

 

From the past few years, considerable growth has been discovered in e-commerce sector. A large number of players are viewed to explore business opportunities in this field. For starting an e-commerce business, selecting the correct platform might be a decisive factor. Why so? It’s because this will result in ultimate success or failure. It won’t be an easy task to end up with two e-commerce solutions, i.e. Magento and Woocommerce. It can be said that these options are perfect for your online business.

Here, in this post, you will have a light on these popular platforms.

Magento as well as Woocommerce are highly popular and equipped with the basic factors which might make your online store functional. Incorporation of Google analytics in order to keep a track of the behavior of customers on site, support customization, and several different features that suit their business needs.

Outline

Woocommerce can be installed with ease with the assistance of the WordPress plugin. It’s best served with any CMS (Content Management System). On the other hand, Magento is a dedicated e-commerce platform with advanced characteristics designed to execute business functions.

Distinctive Characteristics

In case this is your startup, then woocommerce is perfect for your site. You can give a rating to your products, publish the best seller, and many more. If you want more characteristics, then you can have them by means of plugins. These are good for this platform.

On the other side, Magento has the ability to handle all the wants of an emerging business. You can function them more from one account, handle a large number of products, also execute up-selling and cross-selling of your products. In addition, you can add discount codes and let your customers compare products and execute an advanced search.

Affordable

As an open source, both are freely customizable and available. However, when a business expands, they incur cost and you want added functionalities for supporting the increasing needs of business.  Since Woocommerce is based on WordPress, it enables lower costs and easy extension of functionalities. Though Magento community version if free, but its enterprise version is costly. Hence, before making the selection of platform of your online store, you must know about your business objectives. Therefore, it’s advisable to seek the services of expert Magento Developers.

Handled with Ease

In case you prefer WordPress, then initiate with woocommerce. Then, customize your website to the full within a minimum amount of time. On the other side, Magento requires a little expertise to give details of benefits and characteristics. It consumes time in setting up and customization as well.

Search Engine Optimization

If you take into account the weight, then Woocommerce seems to be SEO-friendly. It’s because it is a lower server load than Magento. However, there are different factors such as the title of a page, Meta description, independent control of URLs, and many more that enables a website to become search engine friendly.

As if now, you have a clear idea regarding these two e-commerce platforms, it’s the right time to do a reality check for your business. With this, you will discover which one is appropriate for your business. For any kind of help, you can get in touch with e-commerce specialists for an effective solution.

Magento 2 cron job pending jobs never cleared SOLVED!

For several weeks I have been battling an issue with the Magento 2 platform completely freezing on the front end and the backend once in a while. I would go in and restart the MYSQL service and the site would start working again for about a day sometimes just an hour. After digging into this I found that the cron jobs were being created 20 times but only the first time was completing leaving the rest in pending status. See screen shot.

 

After making the following changes you can see that they are now completing! Set use separate process to “no”.

 

Then Set the cron jobs to run as the following. At least this worked for me.

 

 

 

Please comment down below then send us a comment on our contact form so I can approve it.

 

Magento Authorize.net End MD5 Hash Direct Post

As per the article published on Authorize.Net, this is what we found.

In short. Yes they are ending direct post or DPM method and you need to take action now. You can no longer create md5 hash keys, your payment gateway will be cut off around may.

Magento 1 there are two options which is suggested by Magento Developers. the Direct Post and just simply authorize.net  If your using the direct post method this will no longer work change that to use the authorize.net method.

Magento 2 I am assuming the next release of magento 2 will include this authorize.net extension but until it is included you can install this from the marketplace.

https://marketplace.magento.com/authorizenet-magento-module-authorizenet.html

Or you can find another extension available like the CIM method that allows you to store CC on authorize.net servers for future use so that your customers dont have to type their CC info in over again for every order.

Our magento developers can install this updated extension for you or recommend a good replacement like the CIM extensions that are available.

Full article 

Authorize.Net ending the use of MD5 based hash for transaction response verification to encourage the use of SHA-512 based hash utilizing a Signature Key.

MD5 Hash end of life will be done in the following two phases:

Phase 1: This phase started in later January to early February 2019. They removed the ability to update or configure the MD5 Hash setting in the Merchant Interface. But the existing API response will see no changes.

Phase 2: You don’t have to send the value for the MD5 Hash data element in the API response because the field will still be there but without any value. For this change, the date is expected to be announced in the next 2-3 months.

The transaction response that you will receive from Authorize.Net includes the SHA2 hash element and the name and position depend on the API integration method you have used. For the transaction, Authorize.Net has generated SHA2 that has field contains HMAC-SHA512 hash. You can use it to validate the response from Authorize.Net. However, it is not required to.

In the API response, transHashSHA2 is the SHA2 element for Authorize.Net API (XML, JSON, SOAP).

You can find the SHA2 element at the end of the API response for Advance Integration Method (AIM). However, the updates are in progress for the same.

Only 3 fields are involved in the SHA2 Hash for Authorize.Net API and AIM. They are:

  • API Login ID
  • Transaction ID
  • Amount

x_SHA2_Hash is the SHA2 element for Server Integration Method (SIM) and if you want to utilize Replay Response. For this too, updates are in progress.

There are 30 fields involved in the SHA2 Hash for SIM + Relay Response and Silent Post. They are:

  • x_trans_id
  • x_test_request
  • x_response_code
  • x_auth_code
  • x_cvv2_resp_code
  • x_cavv_response
  • x_avs_code
  • x_method
  • x_account_number
  • x_amount
  • x_company
  • x_first_name
  • x_last_name
  • x_address
  • x_city
  • x_state
  • x_zip
  • x_country
  • x_phone
  • x_fax
  • x_email
  • x_ship_to_company
  • x_ship_to_first_name
  • x_ship_to_last_name
  • x_ship_to_address
  • x_ship_to_city
  • x_ship_to_state
  • x_ship_to_zip
  • x_ship_to_country
  • x_invoice_num

A Comprehensive Guide To Configure Magento 2 Google Tag Manager Extension

There is a common myth that if you have a Magento 2 website, then you can simply conquer the market but that way too different in the real world. The success of Magento 2 ecommerce store depends on the selection of right tool.

Let me go deeper in this concept.

According to Magento Developers; there are ample of well recognized  companies and services who provide bundle that includes market-recognized tools. The combination of these tools can really be the X-factor for your ecommerce store website.

Google is too one of the recognized company that offers a bundle of tools that ensures that you can accurately track and monitor your ecommerce business performance indicators.

This bundle allows the user to monitor all the Google extensions associated with your ecommerce website which includes Google Analytics, Google Adwords, and Keyword Planner. The bundle is more off like an extension which is known as “Magento 2 Google Tag Manager extension”.

If you are too a marketer, then you want this extension as it will help you in easily track your site conversions, remarketing, analytics, and related functions. These insights will help you stay on-track from the initial days of your business till your glory.

Few Features To Ponder

The first question you might have may be where to find Magento 2 Google Tag Manager Extension. Visit WeltPixel and download Magento 2 GTM extension there. Features that it offers are as follows:

  • It will help you track your cross-sell & upsell products. It also make it easy for you to track product impression and clicks.
  • You can even number of times a particular product was added or removed from the cart.
  • How many times a product was added in the favourites or wishlist.
  • Easy to track how many times a specific product was reviewed or compared.
  • Keep tabs on the entire website’s checkout process which includes billing to shipping steps.

 

The second question which might be baffling you is how you can Install Magento 2 Google Tag Manager Extension. That is the base on which this entire post was ideated. Let’s dive deep into the steps. Here we go,

Installing Magento GTM Extension

The installation is as simple as installing any other Magento 2 extension. All you need to do is follow these simple standard steps,

  • Go to the official website (In this case, go to the above mentioned website). Simply download the .zip file.
  • Unzip the Google GTM Extension on any folder of your desire.
  • Simply transfer the folder to app/code folder.
  • Access the root folder of your Magento 2 store. You can access the folder through command line. Once you access that, type the following code and run it

php bin/magento module:enable WeltPixel_Backend –clear-static-content
php bin/magento module:enable WeltPixel_GoogleTagManager –clear-static-content
php bin/magento setup:upgrade

  • Once you run those codes, remember to flush the caches on the server and Magento.

php -d memory_limit=-1 bin/magento cache:flush

With these steps you can easily install Magento 2 Google Tag Manager Extension in your Magento store.

Let’s dive further deep into the configuration of Magento 2 GTM Extension.

Configuring Magento 2 GTM Extension

  • First, you need to activate Google Tag Manager. Go to WeltPIXEL > Enhanced ecommerce GTM Settings > Google Analytics Enhanced Ecommerce. Enable the Google Tag Manager by clicking yes there.
  • One thing you need to keep in mind before you install Magento 2 GTM Extension, you need to have Javascript code & a non-Javascript code. You can get these codes from Google Tag Manager. paste these codes in your Google Tag Manager Non-Js Code & Magento 2 Google Tag Manager Javascript Code.
  • In Impression Chunks Size option, mention the number of data you will see for your impression report. For smooth performance, it is recommended that you keep the size at 15.
  • With the help of Product Identifier, you can easily recognize your product in Google Analytics & Google Tag Manager with help of SKU or Product ID.
  • Now mention the right Brand Attribute to track brand on Google Analytics.
  • Choose Grand Total or Subtotal in the option “Order Success Page Total Calculation”.
  • You can click “Yes” in the option “Measure Product Clicks” to track product click in different category pages of your Magento store by the help of our Magento Developers.

Over To You

These steps mentioned above are unavoidable and are mandatory to set for proper tracking in your Magento ecommerce development store. With the use of Magento 2 Google Tag Manager Extension, you can avoid the confusing use of multiple extensions. You will see some promising growth and increase in your Magento store productivity. It is a must-have extension for your ecommerce store. Don’t miss the power of Magento 2 GTM Extension.

What you think about the post? Did I miss something? Why don’t you leave a comment and let me know what I miss. Let’s have a healthy discussion. Till the, Adios fellas!!!

Development Environment for Magento 2 using Docker

If you know about PHP then you must be familiar with the issues that frequently bug you while working with Magento 2. Whether you developing with Apache Tomcat running PHP or you went on the whole path from xampp to vagrant, deep down your soul of Magento Expert you know, the development process in Magento 2 was not easy with PHP.

And then came the Docker and the development in Magento with PHP become bliss. So, what a docker is? There is a possibility that, mere words can’t explain what a docker is even by a seasoned Magento Ecommerce Web Development . Still, let me try,

“The docker performs operating system level containerization (virtualization) which is similar to the operating system feature where the kernel allows multiple isolated userspace instances”

You might be wondering how  difficult it is just to understand with mere words. If words can’t comprehend for you, you can go for this link to understand more.

Now let’s move forward and see what are the things you can do with docker in Magento 2 development environment. So, without any further ado, let’s get you started.

The Capable Setup for Running Magento 2 via Docker

For a perfect illustration, let’s consider that you run magento 2 on http://m2.docker

Add the following line somewhere in your /etc/hosts file:

127.0.0.1 m2.docker www.m2.docker

Now, for further steps, you need a file structure setup. Do as follows,

tomas ~ $ mkdir m2.docker
tomas ~ $ cd m2.docker/
tomas ~/m2.docker $ mkdir docker
tomas ~/m2.docker $ mkdir html
tomas ~/m2.docker $ mkdir -p docker/db
tomas ~/m2.docker $ touch docker/xdebug.ini
tomas ~/m2.docker $ touch docker/apache.conf
tomas ~/m2.docker $ touch docker-compose.yml
tomas ~/m2.docker $ touch .env

Some Important File Extension for you to understand

.env

In this particular file, you can write variables which you can use in docker-compose.yml.

Some variables for you,

CONTAINER_PREFIX=m2docker
SERVER_NAME=m2.docker
SERVER_ALIAS=www.m2.docker
DIRECTORY_NAME=m2.docker
WEB_USER=inchoo
WEB_ROOT = /var/www/html
MYSQL_DB_HOST = ${CONTAINER_PREFIX}_db_1
MYSQL_DATABASE=inchoo
MYSQL_ROOT_USERNAME=root
MYSQL_ROOT_PASSWORD=inchoo
MYSQL_USER=inchoo
MYSQL_PASSWORD=inchoo
DOCKER_EXEC=docker exec
DOCKER_EXEC_INTERACTIVE=docker exec -i
DOCKER_EXEC_TTY=${DOCKER_EXEC_INTERACTIVE} -t

xdebug.ini

The components in this file will be like this,

zend_extension=xdebug.so
xdebug.remote_autostart=0
xdebug.remote_enable=1
xdebug.remote_port=9000
xdebug.remote_connect_back=1

apache.conf

The example variables in this file will be like this,

ServerAdmin webmaster@m2-sample.docker
    ServerName m2.docker
    Serveralias www.m2.docker
 
    DocumentRoot /var/www/html/pub
 
        Options FollowSymLinks
        AllowOverride None
 
        Options Indexes FollowSymLinks MultiViews
        AllowOverride All
        Require all granted
 
        SetHandler “proxy:unix:/run/php/php-fpm.sock|fcgi://localhost/”
 
    ErrorLog ${APACHE_LOG_DIR}/error.log
    CustomLog ${APACHE_LOG_DIR}/access.log combined

 

Running The Development Environment for Magento 2 Be Like

So, with all the aforementioned files, the development environment will be ready. When you run it you will get results similar to these codes,

tomas ~/m2.docker $ docker-compose up -d
Creating network “m2docker_default” with the default driver
Creating m2docker_apache-php_1 … done
Creating m2docker_redis_1      … done
Creating m2docker_phpmyadmin_1 … done
Creating m2docker_db_1         … done
tomas ~/m2.docker $ docker ps

CONTAINER ID IMAGE COMMAND CREATED STATUS IMAGE NAMES
e3384b0eff8c mysql:5.7 “docker-entrypoint.s…” 3 seconds ago Up 2 seconds 3306/tcp m2docker_db_1
d283bf018330 phpmyadmin/phpmyadmin “/run.sh phpmyadmin” 3 seconds ago Up 2 seconds 9000/tcp, 0.0.0.0:8080->80/tcp m2docker_phpmyadmin_1
ded8bce1d993 redis:latest “docker-entrypoint.s…” 3 seconds ago Up 2 seconds 6379/tcp m2docker_redis_1
fe8a80763ac6 udovicic/echo:apache-php7.1 “/start.sh” 3 seconds ago Up 2 seconds 0.0.0.0:80->80/tcp, 9000/tcp m2docker_apache-php_1

tomas ~/m2.docker $

Closing Words

So, what are your thoughts on this either as a Magento Expert or a business owner? Let me know via comments and I will get back to you as soon as possible via comments. Adios for now mate!!!

 

An Overview on Magento Progressive Web App Studio You Shouldn’t Miss

Remember the Reacticon Conference back in March 2018? Magento announces its latest upgrade, the Magento PWA Studio: The set of tools which will let you play with the react components. The early development release just give you the glimpse of how you can use Magento PWA Studio in general.

So, if you are one of those, who want to play along with the PWA studio then you are in the right place. Here in this post, we will give you a quick rundown of all the features and competencies of Magento PWA Studio which you can leverage for your business in the coming future.

Why?

Because mobile application is the future of every business and sooner or later you have to accept it. So, start now and know how you can use Magento PWA studio: A react-based theme developer to bolster your ecommerce business. So, without any further ado, let’s get you started.

How Routing in PWA Studio Works?

Let me be honest, routing with react can be a daunting task and if you are working on adapting it with Magento 2 with the help of Magento Developer, then you need to be extra cautious.

Lucky for you, Magento PWA Studio comes with inbuilt solution for handling routing for react via flexible Magento 2 URLs.

That component is none other than MagentoRouter . It act as a wrapper for React Router and is spawned with the functionality of route handling. You can find the path of MagentoRouter here,

packages/peregrine/src/Router/Router.js

Three type of page URLs are currently supported by MagentoRouter,

  • CMS Pages
  • Category Pages
  • Product Pages

This is how routing with Magento PWA studio works (Step-by Step Methodology)

  1. The MagentoRouter simply passes the URL to the component named as Magento RouteHandler.
  2. Once successfully passed to Magento RouteHandler, it simply ask query to Magento 2 with the help of GraphQl to resolve the route and get the page type in return from the query. As mentioned above, the page types are CMS_PAGE, PRODUCT, and CATEGORY.
  3. If the URL doesn’t exist there, then the Magento 2 will simply shows a 404 error. If the page exist, then the MagentoRouter will simply render a RootComponent which will be later assigned to the received type of of page.

Winding It Up

See, it is not that difficult. However, I want to mention that it will be a little difficult when you need to specify a Root Component for a specific page type. Take an example for specifying root component for CMS_Page. You need to create a index.js entry point file with the following code,

/**
 * @RootComponent
 * description = ‘Basic CMS Page’
 * pageTypes = CMS_PAGE
 */
 
export { default } from ‘./path/to/cms/main/component;

Once you do that, it will become easy for you to specify root components for the particular pages.

It will be very interesting to see how Magento PWA Studio will perform with other Magento 2 functions such as the layout updates in which Magento Expert can help. Well, that’s the story for another tale then. Thanks for reading this article. Feel free to contact me via comments. I will get back to you as soon as possible. Adios for now.

Steps to secure your server and platform from hackers

Platform and server security is a large part of any magento developers job. I would say I spend about 50% of my time on it one way or another. Time in prevention, software updates, or remediation. To prevent the later part lets go though this check list one by one and discuss why and how do each one.

Of course start by keeping your software both platform and server up to date. If you have not done this start here then do the below.

This article is focused around the magento 2 platform running on centos with WHM/Cpanel installed. It can also apply to other platforms.

  1. Install Armor Anywhere These guys are a team of ethical hackers 50+ strong that monitor the darkweb forums for exploits people have found and scan your system to see if your vulnerable and let you know if you are what to do to patch it. Its software you install on the server that monitors everything scans all the files read more by following the link above.
  2. Follow this guide put out by cPanel https://documentation.cpanel.net/display/EA/Apache+Module%3A+SuPHP
  3. Install SuPHP as per the article above. If you have a cpanel server log into easyapache and enable it there otherwise put in a ticket with hosting provider.
  4. Enable 2 factor authentication in WHM -requires a 6 digit code that is sent to your device authenticator app. We have a non networked powered down device that is only powered up and networked for authentication then turned back off and back in a locked safe.
  5. Remove FTP to force SFTP connections through the SSH port. log into whm from the home page click on service manager then search for FTP un-check both of the boxes.
  6. Disable password authentication. SSH ports now require a key be installed on the server to connect that you have to get out of WHM after getting though the 2 factor – how someone would get around this is beyond me.. They would need to have your device as it is the only access point with the authenticator to get in. Only can be undone by restarting the server directly connected via laptop at the data center.
  7. I change the SSH port to random
  8. Install ClamAV for cPanel
  9. Enable 2 factor on cpanel
  10. Save the passwords for the server in a password protected file.
  11. Using ‘Host Access Control’ restricted WHM, Cpanel, SSH, cpdavd to your IP, and your hosting companies IPs.
  12. Disable Symlink https://documentation.cpanel.net/display/EA4/Symlink+Race+Condition+Protection
  13. Disable non used php version  php 5.5,5.6,7.0,7.1
  14. Enabled Jail shell
  15. In WHM search for security and open the security adviser make sure you follow the suggestions
  16. Setup Mod_Security
  17. Set production files as read only
  18. Install Two-Factor Authentication for admin. Many times I have seen platforms become compromised by a sql injection that creates an admin user. Once they have an admin account they can using the marketplace download a file editing program that allows them to upload files aka virus’s malware, etc. This is a must have. If your platform of choice is magento 2 then log into ssh and run this.
    composer require msp/twofactorauth:3.0.0

 

Question to Ask While Migrating from Magento 1 to Magento 2

It is out in the open, Magento 2 is the best thing that happened to the e-commerce realm. There are many things worth knowing about the upgrade of Magento 1 to Magento 2. Magento 2 is decorated with the features like improved scalability and performance, improved checkout processes, Mobile friendliness, key integrations, ease of customization and upgrade, automated email marketing, highly advanced reporting, and enhanced agility and efficiency for all sorts of business owners.

Who would say no to these many features?

Some will!!!

You will be baffled by knowing the fact that only 4% of 420,000 Magento websites are currently using Magento 2.

Really!!! Is that even a real number!!!

The facts were given by Builtwith.com in their trends section. Here is a link for you of that.

So, this means there are things you need to check before you go for Magento 2 upgrade.

By the means of this post, we will discuss some of the questions you must ask yourself before you decide to upgrade to Magento 2.

So, without any further ado, let’s get you started with the questions you must ask.

Is Magento 2 that Good!!!

This is the first question you must ask yourself before you make any decision.

Is it really worth to upgrade?

There are many upgrades that make Magento 2 way too better than Magento 1. Here is a comparative study between Magento 1 and Magento 2.

  • Magento 2 is around 50% faster than Magento 1 in the page loading speed.
  • The checkout page is 38% more efficient than Magento 1.
  • Magento 2 can easily handle 117% more orders in number per hour than Magento 1.
  • Magento 2 has the capability to manage 2.1 million more page views than Magento 1.
  • Security flaws are way too less than that of Magento 1.
  • Magento 2 is compatible with PHP version 7.0, 7.1, & 7.2 while Magento 1 doesn’t.

Magento 2 is packed with features that will help you manage your e-commerce business easily and efficiently.

Is it the right time to upgrade to Magento 2?

Once you compared the features, you need to check whether it is the right time to migrate to Magento 2. Let’s have a glance at some of the factors you simply can’t overlook when upgrading to Magento 2.

  • When you are planning to implement a new marketing campaign (which is also the time of holidays). The main reason to choose that plan is that you will have more traffic where you need to have more control over your website. Magento 2 will make the management of your e-commerce website bliss.
  • When you need more features to lure more customers. You can add many new features which will ease the navigation of your audience. Personalization, improved efficiency, and higher SEO rank are some of the enticing features waiting for you when you choose Magento 2.
  • If you are looking for some major design or redesigning of your website, you can introduce Magento 2.

A Checklist you don’t want to miss while migrating from Magento 1 to Magento 2

A simple yet crucial checklist for you while migrating from Magento 1 to Magento 2.

  • Always know that timing plays a crucial role while you decide to carry out one of the most major changes to your e-commerce website.
  • You will need assistance while migrating to Magento 2. Take help from one of the best Magento migration services.
  • Before you upgrade, don’t forget to have a look at the templates of Magento 2.

The Risks Associated when you decide to stay with your Old Pal Magento 1.

The support of Magento 1 will end soon. That will create a lot of issues for your business in the nearing future. So, don’t just stand there fellas.

Go grab your upgraded Magento 2 now.

You can simply type these key phrases on Google. You will get ample help from that.

  • Hire Magento Developer.
  • Best Magento Migration Services.
  • Certified and experienced Magento Developer

With these key phrases, you can easily get access to a quality Magento Migration Services. Adios fellas, I hope you got what you are looking for.

Ciao!!!

Magento 2.3 Major Improvements and Features

Ahoy Merchants!!! Magento 2.3 is here for you. If you are a merchant or an expert in Magento development then it will be a holy grail for your business.

There are ample amount of new features and tools which have the potential to make your e-commerce business bliss. If you’re an apt team of Magento developers, then with this update you have ample functions to meet your client’s requirements and expectation.

Without any further ado, let’s get you started with the benefits you can reap from this security release.

Features That Will Help You in Your Business

There are many features to look out for with this new release of Magento. Let’s break it down to frags so that you can easily comprehend how beneficial is this update for you and your business.

·        Grow & Evolve With Multi-Source Inventory

Operational efficiency is something a merchant always need to work on if he wants to grow and reach out maximum sale. With the latest update from Magento, multi-source inventory spawns you merchants with enhanced operational efficiency by serving them with multi-serving function. With this function, it becomes super easy for you to manage your inventory in accordance with the location of your user.

The track inventory allows you to manage all the inventories at one place. You can set rules which will help you in prioritizing the inventory sources which your user can see in your website on a real-time basis.

It is also easy to integrate any third-party inventory system. As a merchant, you can easily track the product when your customer adds products to their cart. This feature will help you in presenting accurate quantity to the customers to avoid any future inconvenience. This tweak will help you in increasing your conversion rates effectively.

·        Penetrate Mobile Marketing with Progressive Web Apps

In the coming future, smartphones are going to rule the e-commerce realm. Magento’s new update release caters you with progressive web app feature. This feature will enable you to serve your customers with superior mobile experience which will definitely boost your business’s conversion rate and engagement. In short, with the help of progressive web apps aka PWA studio, you can easily make your development process cheaper and faster.

M-commerce is the future of the business which is the reason PWA feature will help you in achieving increased web and mobile visibility, better page performance, and higher conversion rates.

Another important thing here is PWA studio will release its independent releases which will indeed affect your business positively. So, this update has the potential to make your website’s user experience mobile-alike.

·        Drag and Drop With Page Builder

Remember those days when you have to ask a Magento experts every time you need to make changes to your e-commerce website? Gone are those days!!! Magento introduces you with a drag and drops feature. It will become easy for you to place images, videos, and banners at your will anywhere on your e-commerce website.

You can even create new pages and launch fresh content for your website to engage the audience. In addition to that, it is very easy to add additional information to your product pages and add new category products.

With a flexible grid system, you can place desired page element anywhere you want. It is highly customizable and also helps you to streamline the content of the website in accordance with your target audience.

This newly enhanced page builder is filled with the functionality such as easy addition of media gallery and widgets. Also, you can create dynamic content blocks and even schedule content for the future. This can be a huge plus for your content staging campaigns.

Concluding Remarks

There are many additional updates you must know apart from these crucial updates such as,

  • Magento shipping feature will provide you with additional support for order fulfillment.
  • Magento experts can use GraphQL to drop query for a specific data element in just one request.
  • Magento also now comes up with the Declarative schema.
  • Indexing process will also be increased for the entire e-commerce website.

So, what are you waiting for? Update your Magento interface now and grow your business like a boss!!!

That’s it from this edition, I hope you like it. Let me know your thoughts on this Magento update via comments. Adios for now fellas!!!

Magneto 2 Vs. WooCommerce – The Pros and Cons!

The world of online stores is exciting but complex. There are many platforms from hosted solutions to open source solutions. There are hosted solutions like shopify, bigcommerce and others. Hosted solutions can work well for a small inventory of products but as an eCommerce store grows larger there are limitations on hosted platforms. Open source platforms offer you the freedom and flexability you need for your growing business. As for open source solutions there are many; here we will focus on Magento and  woocommerce.

Many platforms offer hundreds of customization options that allow you to create unique stores that fit all budgets. You no longer need to be a developer. You just need a good idea, a little research and a lot of enthusiasm for the project.

Characteristics of Magento

Magento is the world leader in electronic commerce. It was created in 2008 in the United States and was bought by eBay in 2010, then sold to Permira, who later sold it to Adobe.  It has two versions – a free one called Community and another paid one called Enterprise. It is the most robust and customizable platform, allowing us to build a custom solution for each application. Magento is a large platform so requires a bit of a learning curve . One of the biggest differences between Magneto 2 and WooCommerce is that Magento’s database is split up into more layers. This gives magento developers the ability to do a lot more on the customization side, the only real con here is that you will need more server resources and optimization to handle all the data.

Some additional features of Magneto 2 are:

 

  • Fully customizable design using templates
  • Fully customizable code using local override files so updates do not get overridden when upgrading.
  • Ability to make custom extensions
  • Easy responsive admin user interface
  • A powerful widget system allows admins to do complex customizations without hiring a developer.
  • Magento 2 allows extensions to be purchased and installed from the market place without needing to hire a developer.
  • Promotions, coupons, marketing deals can be created with a if this then that system.
  • Private sales (restrict the catalog to specific clients)
  • Multiple wish lists
  • An integrated content management system
  • Customer groups
  • Product attributes

 

Characteristics of WooCommerce

Finally, there is WooCommerce that is not a platform, but a plugin that is installed to WordPress. It was created in the United States in 2011 and purchased in 2015 by Automattic, a WordPress developer. Although it has a few configuration options, it is compatible with other plugins, which makes it possible to expand its use.

Some additional features of WooCommerce are:

  • Options to offer free shipping or flat shipping rate
  • Built as a WordPress plugin and available from the wp-admin of your site
  • It incorporates the necessary SEO fields for search engine positioning.

Comparison of The Two Platforms 

According to google trends when you add up both magento and magento 2 searches vs woocommerce you can see they are very closely tied in volume of searches. The only reason why “magento” searches are going down is because they are being replaced with “magento 2” searches. See graph below.

 

On the other hand according to Built With,  Woocommerce has 6 times more users. More users I think mainly because it is quite a bit cheaper to run and just the fact that so many people start with blogs so they are used to the wordpress platform.

  1. Installation of E-commerce Platforms

Both the platforms are Open Source. This means that they can be downloaded and installed for free. It is recommended to buy a suitable template, depending on the type of business you own.

  1. The Functionality of The CMS Of E-Commerce

Magento has a lot more functionality out of the box then woocommerce but woocommerce has a lighter foot print.

Conclusion: Which E-commerce Platform should you choose?

If your just starting out Woocommerce can be a cost effective option if your on a shoe string budget, but once your making sales and can afford some development resources switch to Magento . The significant advantage of woocommerce is that it is more cost effective. You will find that the hourly rate of a woocommerce developer is likely lower as the skills required are lower.

The difference in hosting costs can be very significant. Woocommerce can often be ran on a $15-$69 per month server where as Magento will likely require a $42-$89 for shared. Both platforms would need a dedicated solution once traffic and sales increase enough to warrant it ranging from 120-1200 generally.

When clients ask me what I think about the Magento vs Woocommerce I respond with “Why would you buy a passenger van then try to retrofit it to be a cargo van, why not just by a cargo van.” Another words woocommerce is a  modification to blogging software it is not at its core eCommerce software.