WooCommerce Experts

Towering Media offers both technical and strategic Magento consulting services. Not only can we ensure your online store is optimized from a technology standpoint, we can also provide expert guidance on how to make it generate maximum revenue.

Magento Technology Consulting

When it comes to the build of your enterprise online Magento-based store our professionals will really get to understand your business, what your goals are and how best to serve your customer which ultimately allows us to help with the following aspects:

• Development, coding and programming - Utilizing best practices and proven techniques, your online store is built to be both secure and scalable while also employing all the function you and your customers would ever need.

• Site optimal architecture - We get to understand your business and help translate into the overall technical concept of how your store will look, feel, function and more.

• Integration with other systems, platforms and applications -  We can advise on the best options technology-wise, given your needs, to integrate with and better still, actually do the integration work ourselves.   

• Creative and UX/UI design options - Our creative is as grounded in aesthetics and your brand as much as it is customer experience and sales revenue, ensuring both a pleasing and performance-based digital experience

• Migrations and upgrades - Whether moving over from another platform or up to the latest version, there is optimal way to make it happen that can ensure both speed and security while not sacrificing performance nor customer experience and that is exactly where we can help.  

• Quality assurance testing - Our QA specialists test and test again, every aspect of your Magento site to make sure when it goes live, it’s going to work, and work well, because loss of function or absence of feature can literally cost money.   

• Enterprise support and maintenance - We can help select (and deliver) the level of coverage you need given the size of your operation coupled with your level of risk tolerance, thus providing an optimal solution to help proactively maintain and reactively support, in case the need arises, your ecommerce presence.

• Supporting and ancillary technology decisions - As much as we would like Magento to do everything, as your operations and needs grow, so do the additional technology considerations to preserve that growth and evolving and positive experience for customers. Through its people and partners, Towering Media possesses intimate knowledge across a wide range of technologies, applications, platforms, frameworks and systems and can help provide the guidance your online store and its continued growth need.

Magento eCommerce Strategy Consulting

It is one thing to build a great and technically high performing online store using Magento, but ensuring that store is really performing from a financial perspective can be a whole other, and extremely important, concern. When it comes to this aspect of your stores performance, our Magento consulting and strategy services excel at providing guidance in such crucial areas as:

• Customer experience and creative strategy

  • Site and page layout for optimal results

  • Up-sell and cross-sell opportunities

  • Streamline the checkout process

  • Personalization and browser tailoring

  • Incentives (shipping, discounts, specials urgency, etc.)  

  • Unique content, stunning images and professional graphics

• Warehouse management, shipping solutions and payment options integration

• Measuring and improving ecommerce sales performance KPIs such as:

  • Sales (hourly, daily, weekly, monthly, quarterly and annual)

  • Conversion rate

  • Customer retention rate

  • Average order value

  • Average margin

  • Cart abandonment rate

  • Refund and return rate

  • Product (or service) affinity (purchased together)

  • Product (or service) relationship (viewed consecutively)

  • Inventory levels

  • Competitive pricing

• Extending reach to new markets and countries (internationalization and global expansion)

• Multi touch digital management  and channel integration (online store, advertising, email, social media, chat, mobile, affiliate, etc.)

• Marketing (site traffic, time one site, pages per visit, pay per click, search engine optimization, micro targeting, social media etc.) and customer service (email, phone call, chat, resolution time, concern classification, etc) considerations.